SEO Marketing Trends 2019
Consumers in 2019 are more aware of how their data is being tracked, and some of them quickly lose trust in the company. At the same time, the development of mobile, artificial intelligence (AI), Internet of Things (IOT) and search has brought new technical challenges to public relations, marketing and communications professionals.
Now that the network information is overloaded, this is one of the reasons why Google's goal is to put the most relevant content first. Ranked first in the Google Search Engine Results Page (SERP) is considered a glorious achievement, but what matters is not the only goal of search engine optimization (SEO) activities.
Optimizing for Google is still crucial, but if you don't rank first, you can do a lot to improve your organic search results.
Here are four SEO trends worthy of your acceptance in 2018.
1. Combat ad blocking by optimizing organic search rankings
“The ranking without links is really hard. It’s impossible, but it’s hard.”
-Gary Illyes, Google Webmaster Trend Analyst, October 2016.
It's 2019 now - your data is being tracked on most websites you visit. Have you saved your headsets in the Amazon shopping cart and suddenly saw them appear on your Facebook subscription? Research shows that by 2018, 30% of Internet users will be blocked by advertising. Although almost every page you browse, the application you downloaded, the link you clicked on, or the product you purchased will be tracked, but you have the ability to block cookies (tracking), use anti-spam software, skip ads and customize Social media subscriptions.
Amazon is one of the world's largest Internet retailers, with traffic and revenue soaring to billions of dollars. Last year, most of Amazon's revenue came from Internet retail sales of electronics and other products. A few years ago, Amazon invested heavily in search engine optimization to help them become search engine optimization experts in the advertising screening arena.
In an ad-shielded world, reaching the top level in organic search is a great goal. Optimize organic search rankings:
Integrate multi-channel SEO strategies.
Conduct keyword research on strong keywords related to each channel.
Optimize the content of the searcher's intent.
Contains brand keywords.
Provide high quality content and rich links to keywords.
Track and analyze your data.
Engage the audience on social media.
Use responsive web design to optimize your website for mobile.
